Now accepting applications for Marketing Lead committee position

Published on 30th November 2019 by Maz

Preparations for UK PonyCon 2020 are underway, and as part of this we review the team who will make it happen.

We have one new opening on the committee this year. Whilst we have a number of committee members changing roles (which we will announce once the role below has been filed) we have an opening for what we are now branding our Marketing Role.

Applications for the position are now open and will close at 7pm on Friday the 27th December 2019. Find out more about the role and how to apply below.

This role not for you but still want to help? There will be plenty more volunteering opportunities throughout the year and at the convention, so keep your eye out for these once we announce further details of UK PonyCon 2020.

Marketing Lead

As Marketing Lead, you will be responsible for marketing UK PonyCon, managing our online presence and responding to enquiries through multiple online channels. This is a rebranding of the previous role of “communications lead” as we are looking for somebody to proactively assist with the ongoing promotion of the convention and community engagement.

You will manage our social media profiles and online presence, particularly our Facebook page, Facebook group, Twitter, YouTube, website and email newsletter. You will work with other members of the team, particularly the Chairperson, Events Lead, Treasurer and Arts Lead, to plan and write content to communicate important news, maintain and grow interest in the event, and reply to queries from the public received through these channels.

You will research advertising opportunities to help more people discover our event. At times this will involve discussion with media outlets on a national and local level, press organisations within the My Little Pony community and events similar to ours worldwide.

You will organise the annual post-event feedback survey(s) and analyse the results. You may be called upon to review results of past surveys to inform decisions for the next event.

You will report to the Chairperson and may have volunteers reporting to you, such as marketing assistants and photographers. You will be involved at all stages of the convention: during the planning, at the convention and afterwards.

Past experience managing social media profiles for organisations or in a public-facing role would be highly advantageous although not mandatory.

This role will require frequent online access to our social media, as well as checking in to the forum and discussion groups to take part in discussions for planning the event.

All applicants must be over 18 years of age at the time of making the application and have no unspent criminal convictions (excluding traffic offences). Applicants must have attended at least one UK PonyCon and prior experience of volunteering at the convention is a bonus.

All roles are volunteer roles and unpaid. Please also refer to our Volunteer Agreement for what we expect of you and what you can expect of us.

Please do not post on social media or forums that you have made an application. All applications will be dealt with in the strictest confidence. The appointments will not be announced publicly until after the application deadline has passed and all formalities have been completed.

How to apply

Applicants should prepare a short CV and personal statement outlining why they believe they are suited for the role and any relevant skills or experience. This should be sent to volunteer@ukponycon.co.uk before 7pm on Friday the 27th December 2019. An acknowledgement email will be sent within two working days to confirm that we've received your application.

Relevant details of the application will be shared with the continuing committee members. In some cases, the committee may request further information from an applicant by email before making a decision on whether to make an offer. Final decisions will be sent out no later than Sunday 19th January 2020. Therefore, please ensure all email inboxes are monitored to allow for prompt replies.


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